The Happy Tail: A Shagly Newsletter
"Our Pedigree is Personality"
Welcome to The Happy Tail: A Shagly Newsletter.
There is a common myth that all shelter pets are somehow "flawed" or "broken." You’ve probably seen the commercials—the sad music, the slow-motion shots, the feeling of despair.
At Shagly, we believe the exact opposite.
These animals haven't lost their spark; they're simply in a situation outside of their control. They aren't looking for a "fix"—they are just looking for their map back to a home.
🗺️ The Mission: From Lost to Found
Shelters are full of "lost" pets—happy, healthy, high-octane cuddle machines with hearts of pure joy. My job (and yours) is to help them get found. I use my lens to capture their true personalities so their future families can see them clearly for the first time.
✨ What’s landing in your inbox?
Every issue is a celebration of the journey from lost to found. You can expect:
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The Joy Feed: No sad music here. Just high-res portraits and stories of resilient, joyful animals who are ready for their next adventure.
The "Finding" Stories: Updates on the pets who have finally "found" their families and are officially off the market.
Behind the Lens: A look at the creative process of capturing a "heart of joy" on camera (even when they won’t stop wiggling).
Rescue Art: Digital downloads and coloring pages of our shelter stars so you can bring their joy into your home.
❤️ Why we do this
A professional portrait is often the difference between a shelter pet being overlooked and finding a home. By opening these emails, you’re helping me keep the spotlight on happy, hopeful pets that need it most. Better photos = faster adoptions. It’s that simple.
🤝 Join the Search Party
If you want to do more than just read, you can join our Belly Rub Club. Your support helps me travel to more shelters and—most importantly—funds the Toy Chest that keeps these pets playing, smiling, and showing their true colors during our shoots.
Thank you for believing that every pet deserves to be seen in their best light. Let’s help some hearts of joy find their way home.
Stay pawesome,
Mark Nardecchia
Shagly | The Happy Tail
Events
Spot
Spot is coming to daycare/boarding facilities near you. If you would like to set up a photo day where you board your dog just let us know and we will get to work setting it up!
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