Rescue High Yearbook
Promotional Recommendations and Resources
Table of Contents
INTRODUCTION AND ADDITIONAL INFORMATION
What is Rescue High Yearbook?
The Rescue High 2018-2019 coffee table yearbook project was created by Mark Nardecchia, owner of Shagly Pet Photography. His goal is to raise awareness that more than 3,300,000 dogs every year are entering rescues. Mark will spend the next year traveling to 17 cities across America working with 34 local animal welfare groups to photograph 3,300 adopted dogs with the goal of raising $1,000,000 for animal welfare creating a true rescue dog yearbook. Many handwritten love notes and funny stories about rescued pets will be included as the signiture pages!
How is he able to do this? Mark is self-funded and has a one for one policy in his Shagly Pet Photography. For every client photo session, he gives one photo session for a rescue dog. That philosophy is mirrored in Rescue High Yearbook with every dog photographed for the book, half the sitting fee is given to the partnered animal welfare group.
What to Expect from Beginning to End
Rescue High Yearbook project starts with partnering with two local animal welfare groups in each of the seventeen cities chosen. Once that decision has been made the following timeline is followed:
Together we can do this!
Rescue High project is the result of the past ten years of working closely with many animal welfare groups. It was crafted to raise awareness for rescued animals needing forever homes, while raising much needed funds to help as many animals as possible.
Each animal welfare group partnering with Rescue High will receive half of the $50 session fee for the 100 pets scheduled on their day. That means when we arrive in their city, the animal welfare group will receive a check for $2,500 on the day of the event (we are anticipating all available time slots will be filled).
After the photo sessions have been completed for the day, the 100 paying pets and any VIP pets will be entered on a voting page that allows friends and family to cast a vote for their favorite pet. Each vote costs $1 and goes direct to the partnered animal welfare group. They can vote as many times as they like. The winning pet will receive its "Most Likely to" and a 1/4-page photo in the final copy of the Rescue High yearbook. The winner from each animal welfare group will go up against each other for the chance to be Rescue High American Prom Homecoming King and Queen and Valedictorian and
Every $1 goes directly to your animal welfare group!
Rescue High project will be filming a documentary alongside the project to help raise awareness in the future! Your animal welfare group will be featured as part of the project.
We will need a few things from each animal welfare group we partner with. This ensures everything goes as smooth as possible in raising as much awareness and money as possible!
A prepared email explaining Rescue High will be provided for you to send out to all of your contacts. This will give them a chance to secure a spot before we post it for everyone.
You know your city the best, so we will need help finding the location for the session. We would love it if we can partner with someone that also supports your group. It will need a 15x15 private area that allows pets for the photo studio. Examples are pet stores or boarding facilities. It would be amazing to have other activities occurring during the photo sessions such as an adoptable dog event.
We will need 3 volunteers for the day of the event.
An introduction to any influencers whose pet’s inclusion with Rescue High will help increase the voting in the contests.
Help with media connections in your city will be greatly appreciated!
A list of rescue friendly businesses that we can reach out to about hanging an event poster in their window.
Since there is a documentary being filmed of Rescue High and we would love to include some information about your group. We would need someone to speak for your organization.
Mark Nardecchia will be available for additional event fundraisers such as cocktail events where he can speak about animal welfare while he is in town.
There will be another fundraiser around the release of Rescue High's Yearbook with book signings and documentary screenings.
There will also be additional opportunities to continue raising money for your group for years to come.
Rescue High Yearbook is a New Concept: How Best to Promote It
Rescue High Coffee Table Yearbook is the first of its kind. It is a new and exciting project. Most of us have signed a yearbook in high school or college. Rescue dogs deserve the same attention and the animal welfare groups deserve much needed financial support.
We suggest you use the verbiage we provide. We’ve worked hard to make sure that it is as concise as possible. We encourage you to use texts, emails and our poster provided. We will be adding resources such as photos and video as they become available.
This is a true partnership and we welcome any suggestions on how we can do better.
Rescue High Yearbook Main Website Link http://rescuehigh.com
This link redirects you to: http://shagly.com/rescuehigh/
Suggested Timeline for Promoting the Photo Session Event as follows:
Rescue High Press Release
Over 330,000,000 dogs go into rescue every year. One photographer is visiting 17 cities, photographing 3,300 rescued dogs with a goal of raising $1,000,000 supporting 39 animal rescue groups nationwide in one year to publish the first ever Rescue High Yearbook. One photo at a time we can all make a difference!
Mark Nardecchia, owner of Shagly Pet Photography, begins Rescue High’s Yearbook right here in the [Your City] area on [Date] at [Location] between [Time] at [Address]. We will be booking 100 dogs for this day to benefit [Your Group].
Each pet session is $50, which secures your pet’s photo in Rescue High’s coffee table yearbook. We will be donating $25 of that to [Your Group], which receives a check on the day of the photo session, [Date of Session].
After the photo sessions are completed. The photos of the dogs are posted on Shagly.com under the Galleries/ Rescue High Page. After the photos have been posted the “Most likely to…” contests begin; such as “Most likely to chase squirrels” or “Most likely to steal your sandwich” will be set up with all proceeds benefiting [Your Group].
The fun and excitement begin when friends and family vote on the pets they love! One vote costs one dollar, which goes directly to [Your Group]. Vote as many times as you want! The pet with the most votes will compete nationally for a chance to win Rescue High’s American Prom Homecoming King and Queen with a special prize attached!
Mark Nardecchia started photographing rescued pets 10 years ago at his wife’s family’s dog rescue. Those rescued pets are the ones who showed him his passion for these animals. He set out to pet, photograph and play with as many animals as he can in the world. This eventually led to the photo for photo policy, which is for every client animal photographed a rescue animal will be photographed!
This year is Mark Nardecchia’s 10th year in business. In that time, Shagly Pet Photography photographed 1,000s of client pets, more than 10,000 adoptable pets and helped raise in excess of $100,000 for animal welfare groups in Dallas!
Mark is celebrating by bringing awareness of the animal rescue issue to a national level. Mark Nardecchia wants the world to know rescued animals are not broken. These animals are amazing, loving and special, who each deserve a loving home.
Come to RescueHigh.com to enroll your adopted pet in Rescue High’s yearbook. Join Mark Nardecchia as he spends the 2018-2019 school year touring the country, photographing 3,300 rescued pets, with a goal of raising $1,000,000 for animal rescues beginning in Dallas.
Mark Nardecchia, owner of Shagly Pet Photography, can be contacted at 214.693.0240. Website is http://shagly.com/
Information ONLY FOR special Influential Supporters and VIP Pets
Most organizations have those in the public’s eye who support them by lending their time, energy and money. We want to give them special consideration.
Mark has a link just for them. Their link doesn’t require payment and won’t count towards your 100 paid sessions for the day. He gives them wider options for when they can bring their pet for a photo session, while working with them to make sure they have the best possible experience!
This is only for people whose inclusion will boost the number of votes with the attention their pet can bring to increase much needed funds that go directly to you.
Explanation of Enrollment
Enrollment into Rescue High Yearbook is quick and easy.
Rescue High Webpage Enrollment Link
Enroll Email Options
Here are some email templates to that you can sent out to your mailing lists and databases. We have put one together for you and for the host location to send to their databases. Just replace the highlighted sections with the information that they need. Here is an example finished email.
Email Template Copy for Rescue Email Lists
(This email is for you to send out to people in your database when your day is live. It gives them the first opportunity to register with the best chance of securing a photo session.)
[Rescue High Logo]
(Your Groups name) has been chosen as one of 35 animal welfare groups from across the country to participate in Rescue High Yearbook for dogs. Your rescue dog will have an opportunity to get one of the 100 school photo sessions available.
Enroll Button Link
Poster Image download link
Flyer Click Through Link
The Rescue High Yearbook project will spend the next year traveling to 17 cities across America working with 34 local animal welfare groups to photograph 3,300 adopted dogs with the goal of raising $1,000,000 for animal welfare creating a true rescue dog yearbook. Many handwritten love notes and funny stories about rescued pets will be included!
The photo session is $50 and Rescue High is donating $25 of that directly to [Rescue Organization Name]. After the photo session for [Rescue Organization Name] is completed, pet photos are then posted for you to vote for the pet "Most Likely To..." contest. Each vote is a donation of $1, which goes directly to [Rescue Organization Name]. The pet who wins the "Most Likely To..." contest (for example: Most Likely to Steal Your Sandwich) will receive a quarter page featuring their pet in the yearbook. The pet with the most votes will compete nationally for a chance to win Rescue High’s American Prom or Homecoming King or Queen, Valedictorian and Salutatorian!
Enroll Button Link
Email for Company and Group Supporters
(This email is for host businesses that will be the location of the Rescue High photo sessions to send out to their database of folloers when your day is live.)
[Rescue High Logo]
Rescue High Event is Scheduled for [Month] [Day]
[Your Organization's Name] is proud to support Rescue High, a yearbook of adopted dogs, that will raise over $1 million for local animal rescue organizations. We will be hosting one of the local photo sessions supporting [Rescue Organization Name] on [Date]. Enroll today to be a part of this wonderful project by Shagly Photography. Your rescued dog will have an opportunity to get one of the 100 school photo sessions available.
Link button to the enroll page: http://shagly.com/enroll/
Poster Image that links to main page: http://shagly.com/rescuehigh/
Poster Image download link
The Rescue High adopted dog yearbook project will spend the next year traveling to 17 cities across America working with 34 local animal welfare groups to photograph 3,300 adopted dogs with the goal of raising $1,000,000 for animal welfare creating a true rescue dog yearbook. Many handwritten love notes and funny stories about rescued pets will be included!
The photo session is $50 and Rescue High is donating $25 of that directly to [Rescue Organization Name]. After the photo session for [Rescue Organization Name] is completed, pet photos are then posted for you to vote for the pet "Most Likely To..." contest. Each vote is a donation of $1, which goes directly to [Rescue Organization Name]. The pet who wins the "Most Likely To..." contest (for example: Most Likely to Steal Your Sandwich) will receive a quarter page featuring their pet in the yearbook. The pet with the most votes will compete nationally for a chance to win Rescue High’s American Prom or Homecoming King or Queen, Valedictorian and Salutatorian.!
Link button to the enroll page: http://shagly.com/enroll/
Assets for Promotion
Here you will find Rescue High Yearbook photos, videos and poster to use in your social media outlets. Each one links to a dropbox folder that will be continually added to with new photos, videos and flyers as they are created. You know your followers best and I wan't to make sure you have everything you need.
Dropbox Link of Individual Photo Assets
Dropbox Link to Video Assets
Dropbox Link of Logo and Poster
Facebook Event post
Poster Image that links to main page: http://shagly.com/rescuehigh/
Rescued Dogs needed!
Your Rescue is proud to be selected as one of the participating groups in this wonderful Rescue High Yearbook project by Shagly Photography!
Enroll now for a spot to have your dog's picture added to this book. The only requirement is that they have been rescued. You will be asked to share a few words about your dog and a will have a chance to win a "Most Likely To" spot in the book!
Half the proceeds from this session will go to Your rescue!
The date for our session is Your events date and location
See the website for more details: http://www.rescuehigh.com/
Participating in Rescue High is easy! Just fill out a form for each of your pets to reserve your spot on one of the days we are in your city. Each pet session is $50, which will be collected when you sign up. Half of that amount, $25 goes to the animal welfare group we are sponsoring for the day you sign up. That way when we arrive in your city for the photo session we can hand each animal welfare group a check!
Each day will have 100 available sessions in a 4-hour window. Just pick any time slot and just use it as a guideline for when to arrive. If you have multiple pets don't worry if you can’t get slots next to each other, we will be photographing pets as they arrive. Check in on arrival will get you into the que and we will get to your pack asap!
High school and college graduation yearbooks can contain thousands of graduate’s photos. What better way to show off 3,300 adopted pets than representing them in a Rescue High yearbook of their own.
We will be connecting with two animal welfare groups in each of the 17 cities across America in order to photograph 100 previously adopted pets per day for each group.
The photo session is $50 and Rescue High is donating $25 of that directly to one of the 17 partnered animal welfare groups. After each photo session is completed, pet photos are then posted for you to vote for the pet "Most Likely To..." contest. Each vote is a donation of $1, which goes directly to partnered animal welfare group. The pet who wins the "Most Likely To..." contest (for example: Most Likely to Steal Your Sandwich) will receive a quarter page featuring their pet in the yearbook.
As the 2018-2019 school year comes to a close, our most popular pets from the 34 animal welfare groups will enter into a national contest for Rescue High’s American Homecoming Prom King and Queen, Valedictorian and Salutatorian.
Throughout the year we will be collecting handwritten notes from pet owners. The notes can be things such as a favorite story about your rescue dog, something you love about them or a fun nickname. We will be taking a selection of these and filling out the back pages of the book, just like the real yearbooks signed by all of your friends.
Once we are all done, we will put it all together to form a true one of a kind coffee table Rescue High Yearbook for dogs filled with love!
Social Posts Examples
We suggest you post these between 5 pm and 7 pm.
Day of Event
Photo session events begin with meeting with a liason from the animal welfare group the day before the event day to go over details and perhaps take a look at the location for the photo session, if possible.
What to Expect the Day Of
Prior to Photo Session:
During Photo Session:
After the Photo Session
Post event and Voting
Keeping interest going
Rescue High Yearbook is a yearlong project beginning early 2018 and ending by December 2019. Once the photo sessions are over, the voting begins and will continue until sometime at the end of summer 2019.
Voting will be in two phases:
Most Likely to photos are posted online this contest will run until after the last city's event.
We will then take the most popular voted pets from each city and we will start a new vote to see who is Rescue High’s American Prom or Homecoming King or Queen, Valedictorian and Salutatorian.
Every vote is one dollar, which means there is a continued opportunity to raise funds as the project continues throughout the year. To continue generating interest will require continued social media involvement.
After the photo session is completed, pet photos are then posted for voting for the pet "Most Likely To..." contest. Each vote is a donation of $1, which goes directly to the partnered animal rescue. The pet who wins the "Most Likely To..." contest (for example: Most Likely to Steal Your Sandwich) will receive a quarter page featuring their pet in the yearbook. The pet with the most votes will compete nationally for a chance to win Rescue High’s American Prom or Homecoming King or Queen, Valedictorian and Salutatorian!
Rescue High’s goal is to have the photos go live within 10 days after the photo session. Voting begins at that time.
We have partnered with 360photocontest.com
They will provide the voting platform for the contests. There is a 5% transaction fee. We will be setting up each event with your animal welfare groups tax and bank account information. This means that each time someone votes that money is transfered to you.
Once the voting site is up it will be a page that is just for your rescue and the pets and influencers photographed on your day. I would incourge you to feature each dog and their most likely to on your page with a link to that pet for voting. That gives you 100+ oppertunities to raise money.
Once voting gets close to wrapping up if there are a few standouts that are close to each other in voting I would promote a push to see who can win.
This is where your influencers really come into play. If the perodicly post asking for votes they have the potentional to really run up the numbers for you.
2018-2019 Rescue High Yearbook project a year long project. Voting opens the day the photos go live on the website and will continue until a date to be announced. We want to make sure that all rescues benefit from any nation exposure.
Rescue High Yearbook project began March 2018 and will continue until sometime toward the end of summer 2019. That’s a long time to keep interest. We wanted to make sure that all rescues have a chance to benefit from any nation exposure the project may get along the way. Because voting equals dollars for your animal welfare group it is in your best interest to continue to update your database contacts. There will be several key times:
The publication of Rescue High 2018-2019 yearbook is anticipated to occur early part of 2020. At that time Mark Nardecchia will return to the 17 cities for book signings. He will be bringing with him large photos for a gallery showing. They will be for purchase and again offer an opportunity for fundraising and bringing awareness to the need to help these wonderful rescued animals by supporting animal welfare groups.